How Vidioh acquired new customers through their partnership with Blackcoffee.media

Helping Vidioh drive new users and increase retention on web and mobile.

Results with Blackcoffee performance marketing

The Story:

Launched in 2020, Vidioh is a made in India video collaboration tool that helps individuals and organizations attain more productivity and success through their host of features and advantages compared to traditional video tools.

Goal:

The team reached out to staging.blackcoffee.media/ (BCM) with audacious goals to:

Generate 50K registrations on website
Get 100K app installs (in 60 days)
Drive in-app retention
Drive social media growth

Solution:

Vidioh started working with BCM with user 0. The need was to start from scratch with a focus on enabling attribution and analytics during campaign setup. We then established brand affinity with intended users with a combination of a social media and paid media acquisition strategy.

We ran a two-month launch campaign across multiple geographies. We leveraged multiple ad formats such as banners, carousels, mobile optimized videos and gifs that highlighted the USP of the brand – ‘Seamless video calls even in low bandwidth’.

We tested different platforms like automated app ads on Facebook, universal app campaigns on Google and explored programmatic solutions for scaling user growth.

Through persistent testing on their website and mobile app, we were able to work with the clients technology team and deliver across their key growth metrics.

Results:

The campaign was a resounding success and created a positive disposition for the brand. The brand saw a 2.3X increase in App Installs, 25% drop in Cost Per Install and a 40% increase in retention.