About Agency
Built On High Standards And Honest Work
Who we are?
We're a 30+ person team built by two founders, Siddarth and Kirtan, who've seen every type of agency culture - the chaotic ones, the corporate ones, the "we're a family" ones and ones that burn people out.
They started Blackcoffee because they wanted something different: a place where talented people can do their best work without the typical agency stereotypes.
We're spread across India remotely. We manage ₹500Cr+ in Ad spends annually across 250+ brands. Our average client stays for 2+ years because we actually move their numbers. And most on our team stick around because this is genuinely a great place to work.
How We Actually Operate
- Leadership is accessible: There's no "schedule time with my EA" culture here. You have a question, you ask. You have an idea, you call them or your account team. The founders and leadership team is truly accessible here.
- Vetted Partnerships: We only work with clients who respect our expertise and value a true partnership over a vendor transaction.
- Support is real here: Stuck on an investor strategy? Text Sid. Need a second opinion on creative direction? Call Kirtan. They're in the work with you, not above it.
- Good work gets recognized: When you create measurable impact, it reflects in how you’re trusted, challenged, valued and compensated in the company.
- We optimize for outcomes, not hours: You're measured by the work you produce and the results you drive. Some weeks are intense. Other weeks are lighter.
What It's Like Inside
- People actually want to be here:The work is interesting, the people are smart, and you're building real skills on real accounts with real budgets.
- You'll learn faster here: You're doing the actual work from day one - in client calls, building strategies, seeing what works in real time.
- Feedback is direct but not cruel: If a campaign isn't performing, someone will tell you. The goal is to make the work better, never to make you feel small.
- We debate ideas, not egos: The best idea wins, regardless of who said it. Junior team members have challenged strategies in client calls and been right.
- There's genuine camaraderie: We don't force team bonding or mandatory fun. People here actually like each other, and it shows naturally.
Who Probably Won't Fit
- You want a clear 9-to-5: Most days are predictable. Some days aren't. When a campaign is scaling or breaking, you might need to be online at 9 PM.
- You avoid ownership: If your instinct when something goes wrong is to point at someone else or turn off your camera, you'll struggle here.
- You need everything planned out: We move fast. Sometimes strategies change mid-campaign. If you need everything mapped out three months in advance, the pace here will frustrate you.
Who Thrives Here
- You're self-motivated: You see what needs to be done and you do it. You ask for help when you need it, but you don't wait around for permission.
- You want to get better: You're curious about why campaigns work. You ask questions. You study what's working in the industry.
- You value directness: Feedback here is clear. If you appreciate knowing where you stand and what to improve, you'll thrive here.
- You're collaborative, not competitive: You're sharing what you learn, helping others debug campaigns, and generous with your knowledge.
- You care about the work: You take ownership. You feel good when the numbers move. You're motivated by doing work that matters.
What You'll Actually Get Here
- Real mentorship: The founders have built and sold companies, managed millions in ad spend, and they're always open with their playbooks - in Slack, on calls, over strategy sessions.
- Career growth that's tied to skill, not tenure: Junior team members have owned six-figure accounts. Presented plans to C-suite clients. Your growth is limited by your ability, not arbitrary timelines or years of experience.
- A support system that's genuine: When you're stuck, people help. When you're overwhelmed, the founders step in. When you're crushing it, people celebrate with you.
- Clients who respect the work: The brands we work with understand performance marketing and trust our expertise. You're doing strategic work, not babysitting or constant crisis management.
years of experience
- Close Deals Faster With View
- Customizable Solution Accounting
- No Training Or Maintenance
- Innovative Services
We focus on outcomes
Revenue growth. ROAS. Pipeline contribution. Customer LTV. We build dashboards that show real business impact and tie every campaign decision back to your P&L.
We operate with transparency
Clients get full access to dashboards, ad accounts, and our team via Slack. You see performance in real time, and we communicate early when something needs adjustment.
We move with speed and precision
Creative refreshes happen within 48 hours. Tests launch same-week. Optimizations happen in real time.
We challenge assumptions
If a strategy has gaps, we'll say it. If expectations need recalibration, we'll have that conversation. Our job is to drive growth, sometimes that means difficult discussions early.
We're selective about partnerships:
We take on clients whose products are ready for scale, whose unit economics support paid acquisition, and who value partnership over vendor relationships.
AI is built into how we work:
We use AI across research, creative analysis, audience modeling, and campaign optimization. Our internal tools help surface insights faster, identify winning patterns across accounts, and accelerate testing cycles.
Scaled orders 8x and revenue 600% while cutting CAC by 45%.
Achieved 5x ROAS and 180% AOV growth through occasion-based campaigns.
Grew leads 200% and subscriptions 85% via high-efficiency quiz funnels.
Scaled orders 4x and tripled conversion rates with sequential storytelling.
Reached 2000+ daily orders, outperforming Meta by 3x in efficiency.
AI is built into how we work:
We use AI across research, creative analysis, audience modeling, and campaign optimization. Our internal tools help surface insights faster, identify winning patterns across accounts, and accelerate testing cycles.
Let’s Look
What We Have Done
Let’s Look
What We Have Done
Team Members
The Leadership Team Members
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How It Work
How Our IT Solutions Work
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Research.
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Why Clients Stick Around
We treat every patient as an individual and create treatment plans.
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